Mission

MISSION

To transform how communities understand, prevent, and respond to traumatic brain injury through education, storytelling, animation, research, innovation, advocacy, and sustainable community solutions.

 

Our mission is to make brain injury awareness accessible to everyone by combining neuroscience, education, and creative storytelling. We work with schools, athletes, transport communities, healthcare professionals, families, and the wider public to promote early recognition, safer behaviours, timely care-seeking, and long-term brain health.

Through evidence-based education, engaging animations, community programmes, and collaborative partnerships, Every Hit Counts aims to ensure that no brain injury is overlooked simply because it cannot be seen.

 

VISION

A world where every brain injury is recognised early, understood, prevented where possible, and managed with knowledge, compassion, and action.

 

Every Hit Counts envisions communities where brain health is prioritised, misconceptions about traumatic brain injury are replaced with knowledge, and every person has the awareness and resources needed to recognise, prevent, and respond to brain injuries.