EVERY HIT COUNTS.
EVERY BRAIN MATTERS.
No Blood Does Not Mean No Brain Injury.
Every Hit Counts is a brain health initiative dedicated to transforming how communities understand, prevent, and respond to traumatic brain injury through education, storytelling, animation, research and community engagement.
ABOUT EVERY HIT COUNTS
Every Hit Counts is a brain health awareness initiative founded to improve understanding, prevention, and early recognition of traumatic brain injury, particularly in communities where brain injuries are often misunderstood or overlooked.
We challenge the misconception that visible injury or loss of consciousness is the only sign of brain injury. Through education, storytelling, animation, and community engagement, we promote early recognition, safer behaviors, and long-term brain health.
Our Focus Areas
Brain injury education
Research & Innovation
Sports Concussion
Storytelling & animation
Community Outreach
School programs
Educational resources
Road safety
WHY IT MATTERS
69 MILLION+
People sustain a traumatic brain injury every year worldwide.
LONG-TERM CONSEQUENCES
Brain injury increases the risk
of dementia and other neurodegenerative
conditions
EARLY RECOGNITION
And timely care can significantly
improve recovery outcomes.
ALL AGES
Everyone is at risk; children, athletes, road users,
workers, and older adults.
FEATURED STORY
Tari's Story: Every Hit Adds Up
Tari loved football. But repeated head impacts
that seemed harmless gradually changed his
memory, thinking, and future.
His story reminds us why no head injury
should ever be ignored.
Watch Our Stories
Together we can create a community
where every brain injury is recognised early
and every person has the knowledge to
protect their brain.